SEO, or search engine optimization is a formula of sorts used in web content creation, articles, marketing strategies and blog posts. In SEO format, you are utilizing certain keywords to make your content easily found through the use of search engines like Google, Bing and Yahoo. Really, when you break it down, SEO is a mixture of mathematics and psychology. Copywriters, marketing managers and online professionals use this formula in basically everything you find on the internet.
What Goes Into SEO Content
When you write content that is optimized with SEO strategies, you are basically using the keywords that you have researched a certain number of times in your article, landing page, blog post etc… The number of times the keyword is used hinges on how many words you have written and your desired keyword density, which is typically between 1% and 3%. Writers and content creators must be careful and keep count of the number of keywords used in order to avoid what is called “keyword stuffing,” this is highly frowned upon by Google.
Other aspects of SEO include things that you don’t even see on a webpage, such as meta tags and descriptions of images called ALT tags. While these may seem unimportant because your visitors will never actually see them, the importance lies in your ranking. Statistics show that the majority of people visit sites that are found on page one of search results, the higher ranking, the better.
There are many things that you must do to remain SEO friendly and comply with the rules and ever changing algorithms, but once you get the hang of how to write in SEO style, it really becomes second nature to you. Keywords and tags or descriptions are really only the tip of the iceberg that is SEO, things such as what other websites are linked to yours, your presence in the world of social media and inbound marketing all play a rather large role in your SEO content.
In any case, unless you are a very quick and diligent learner, hiring a professional copywriter or SEO firm is always recommended, this will save you time and hassle and greatly increase your chances of having a higher conversion rate than if you attempt to do it all yourself.